Shares of Chipotle Mexican Grill Inc fell more than 6 per cent in morning trading on Wednesday, each day after the popular burrito chain operator said it would temporarily shut a Massachusetts restaurant after four employees fell sick.
Chipotle is trying to repair its reputation following a series of food-safety incidents, including two E.Coli outbreaks that sickened about 50 people in 10 states and 2 separate norovirus outbreaks in Massachusetts and California.
“We suspect that investors and consumers will be responsive to this announcement, particularly in light of the adverse news flow over the last 6 months at Chipotle,” CRT Capital analyst Lynne Collier said in note to clients.
“The publicity for this news announcement is going to be another negative style=\”margin:3px 0 2px\” />
The restaurant hit by the latest food scare, in the capital of scotland- Billerica, outside Boston, was closed for any full cleaning, company spokesman Chris Arnold said on Tuesday.
The company and the Massachusetts Department of Public Health said that no customers were known to become sick.
“This really is under investigation by local health department,” Massachusetts DPH spokesman Scott Zoback said by email.
Chipotle didn’t immediately respond to requests for comment or additional information on Wednesday.
The company temporarily closed all of its U.S. restaurants on Feb. 8 during prime lunchtime hours to hold staff meetings on food safety.
Up to Tuesday’s close of US$524.69, the company’s stock had fallen about 18 percent because the first E.coli outbreak was reported on Oct. 31.